99 Bottles, a craft beer and liquor store in Moorhead, MN, sought the help of Absolute to launch its brand. A unique media buy allowed the song “99 Bottles of Beer on the Wall” to be written on sheet music line by line across sections of local newspapers. The song led readers to a quarter page ad announcing the new store.
Results: 99 Bottles had a successful launch and continues to gain market share. The unique media buy and successful ad execution earned Absolute the “Best of Show” award at the 2011 ADDY Awards.
Hotel management company, Crown Group, enlisted Absolute to develop an identity package of business cards, letterhead, and envelopes. Looking into what defines hotels, Absolute’s Creative Team developed a list of common hotel elements: keys, key cards and “Do Not Disturb” signs. Taking these elements into consideration, a “Please Disturb” business card message was derived and developed into a business card-sized door hanger and supporting collateral package.
Results: Crown Group management team was delighted with the final product, as it created a unique sales tool for their staff. Absolute won several local and regional ADDY Awards for the card’s excellence in creativity.
Culinex (Formerly Dakota Food Equipment), a restaurant equipment supplier, approached Absolute Marketing Group to assist them with an issue stemming from their regionally based name “Dakota,” with a nationally based sales strategy. Absolute’s Creative and Marketing Team, researched and developed a name that represented their industry and increased their overall brand equity, without losing existing customers. The name “Culinex” was developed, along with a logo, posters, vehicle wraps, and print collateral.
Results: Culinex burst into the market and has since gained market share, along with positive feedback on the name itself. Culinex also enjoyed notoriety, receiving several ADDY Awards for the logo design and print collateral packages.
Family Wellness, a state-of-the-art wellness facility in Fargo, ND, brought Absolute on board to develop its logo, brand standards, and brand launch campaign. Because the market was saturated with fitness facilities, Absolute had to reposition Family Wellness as the only facility to promote family in its entirety. Our creative strategy across all mediums involved groups of people, rather than individuals, and a mix of motivational messaging, rather than a focus on specific issues, such as losing weight. The creative demonstrated how relationships support the pursuit of a healthy body, mind, and spirit.
Results: Within the first month of the brand launch, Family Wellness had nearly 1000 members and continues to exceed each of its membership goals.
JL Beers, a rapidly expanding beer and burger establishment, asked Absolute to design and develop its brand. This included their website, which was designed to account for JL Beers immediate growth in the Upper Midwest. Pairing a wide selection of beers with great burgers, JL Beers needed awareness to help create buzz. Absolute set up their social media accounts and created and launched both an Android and an iOS app that enables users to search for their favorite beers and share their experiences online.
Results: Within one week, the JL Beers Facebook Page had over 1000 likes and has repeated this success on three separate occasions for each of its new openings. Absolute has since designed each new location’s website in the booming chain, and both apps are in active use by hundreds of patrons across North Dakota, South Dakota, and Minnesota.
Minnesota State University Moorhead
Minnesota State University Moorhead (MSUM) was in the process of a major brand renovation. They commissioned Absolute to bridge the gap between the old identity and the new brand by developing a series of high-impact ads to erase the former look. The “Burn Through” campaign used the MSUM dragon mascot as inspiration and metaphorically set fire to the old identity.
Results: A year after the ads first appeared, MSUM obtained its highest enrollment rate in five years.
Absolute took hold of the Matthys Orthopaedics brand to promote the renowned orthopaedic surgeon and his minimally invasive procedure. Testimonials were used to educate audiences on why this particular approach lets patients heal faster with less pain.
Results: Since the campaign began, Dr. Matthys has opened satellite offices in two new markets.
Roughrider Sunflower Seeds
Roughrider Seeds, a GIANT sunflower seeds product, came to Absolute to design a simple, high impact e-commerce site for its product launch. Absolute’s Creative and Web team, rallied around the new flavors Sweet Roast and Licorice #61 – named after former baseball star, and Fargo, ND native, Roger Maris.
Absolute leveraged the Roger Maris 50th Anniversary to generate awareness and build brand trust. They also created the Roughrider Seeds’ social media strategy to sustain promotion, energy and drive users to the site where they could purchase the products, as well as a petition to get Maris inducted into the Baseball Hall of Fame.
Roughrider Seeds successfully launched their website and new flavors, and, in turn, Absolute received a 2011 silver ADDY for the design. To date there are 2,989 petition signatures for Roger Maris, and counting.
Seedex, Inc. looks to Absolute to develop bold creative for its sugarbeet seed varieties every year. The “Resistance is Fertile” campaign continues the tradition of loud ads, which stand out from the monotony of traditional agricultural advertising.
Results: The campaigns helped Seedex double its sales volume in 2009 and meet its sales goals in 2010.
Absolute developed a website and brochure for Thomsen Homes featuring the affordable, luxury and variety of their custom home design options. In 2012, Thomsen completed the creation of their first iPad/iPhone controlled, million-dollar dream home and was highlighted in the Fargo-Moorhead spring Parade of Homes open house. Absolute created a media buzz through press release work and customer invitations to draw attention to the custom build.
Results: Absolute received a silver ADDY for the website design, and Thomsen Homes continues to grow their business as a premium home builder.
Union State Bank
Absolute helped Union State Bank launch its mobile app. As the first local bank chain to offer a banking app, Absolute used messages which spoke to a younger, tech-savvy audience to position Union as the trendsetter among the smaller, local banks.
Results: More than 300 apps were downloaded in the first three months of the campaign.
City of Wahpeton
The City of Wahpeton approached Absolute to develop a campaign that would attract commuters to become permanent residents of the city. The “Wahpeton Welcome” campaign delivered a series of executions that highlighted the amenities and warmth of this community.
Results: After the brief campaign, the City of Wahpeton sold all of its desired mid-level lots and several others within its developments.
YMCA of Cass and Clay Counties
The YMCA of Cass Clay approached Absolute to implement the new national YMCA brand standards and more convenient functionalities into the site. Their marketing director was so impressed with Absolute’s ability and willingness to take time to understand their needs and develop a truly usable, well-designed site that she advocated on Absolute’s behalf for other YMCAs across the country to contact Absolute with their website brand standards upgrades.
Results: YMCA has the most dynamic and easy to use calendaring system in the region. The YMCA of Cass Clay continues to showcase their calendaring system to other YMCA facilities, and Absolute is looking to package the system.