Monthly Archives: February 2012

Structure of a WordPress MU Network

By Cas Johnson : Lead Web Developer | Published: February 28, 2012

I recently created this visual chart to explain (generally) how a WordPress MU Network is structured, and what each of the components within it do and what they are related to. Enjoy.

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The Essence Behind Radio Advertising

By Grant Christian : Media Buyer | Published: February 21, 2012

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, such as contact phone numbers, addresses, website URLs, or a geographical reference. As one spot … » Read more …

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A Writer will Sell Your Strengths, but Must Know Your Weaknesses

By Jason Jacobson : Writer | Published: February 21, 2012

A writer is a lot like a lawyer. Anyone can write, just like anyone has the right to defend themselves in court. By choosing a lawyer or writer, you know the outcome is going to be better than going it on your own. We both make beautiful arguments on your behalf. We defuse skepticism and introduce evidence in a way that shifts the beliefs of strangers. We bring them over … » Read more …

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Concordia College Seeks to Improve Small Business Pages on Facebook

By Jason Jacobson : Writer | Published: February 21, 2012

Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through consumer feedback, the researchers hope to assemble best practices for business-to-consumer companies. The findings from research like this will go a long way in helping small businesses form a … » Read more …

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5ives: No-No’s When Writing Radio

By Jason Jacobson : Writer | Published: February 20, 2012

Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.) Radio is the most rich and freeing media in the entire advertising landscape. It’s also the most abused. In this month’s installment of the 5ives, I’ll address five attributes that make this a killer medium and five ways that people are killing it. I hope with every ounce of my creative being, … » Read more …

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