Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or sign can be. Hopefully, it will help you finish off an existing plan or jump start a new idea. 1. Decor … » Read more …
Trade shows are a unique marketing animal. Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way. Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional advertising strategies go a long way, yet they can only go so far. Here are the benefits and … » Read more …
What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though this is true, there is a vast array of possibilities that are untapped when it comes to the world of direct mail marketing. Let’s take a … » Read more …
Bowling for Christmas
Pins fell. Snow didn’t. Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages served. But the real magic of the evening happened on the lanes. Most companies look forward to door prizes. At Absolute, the coveted prize is the respect … » Read more …