Absolute Only Firm from North Dakota Chapter Automatically Entered in National Competition Absolute Marketing Group took home two district gold ADDY awards Friday, April 15 in Minneapolis, bringing its 2010 ADDY award total to 21. Each gold award is automatically entered into the national level of the three-tiered ADDY competition. The latest awards were given at the district level which featured the best advertising creative from North Dakota, South Dakota, Minnesota … » Read more …
In the past 60 months, our Fargo Moorhead marketing agency has worked on marketing campaigns for 400 businesses. Through the process of helping them plan, design and execute their marketing plans, we have learned valuable business-to-business (B2B) revelations that help us think differently than when we launched Absolute Marketing Group in April 2006. Many of the B2B revelations we learned are strictly confidential as they have been transformed into proprietary … » Read more …
This month, we at Absolute Marketing Group celebrated our fifth year in business. It’s a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives reflects on five universal lessons we’ve learned from our years in business or from those shared by the over 400 clients we’ve served. 1. Customers Will … » Read more …
One-Off Ads: A Lover’s Quarrel
Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family restaurant, my branding would most likely target women with warm imagery and rich, heart-warming text. If my pizzeria were to launch a lunch buffet special for the road construction crew working … » Read more …