When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish. With that said, here’s five possible goals that you should consider when analyzing your web site and determining if your site is working for you. … » Read more …
There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year? Whether you’re staying at home to shop from the convenience of your computer or heading out to brave the crush of shoppers at the mall, here are a few tips to … » Read more …
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus. The campaign’s initial batch of creative targeted the general public and, more specifically, individuals who were interested in pursuing a degree … » Read more …
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is… The basic premise here is this: “What are your excuses for not doing email marketing?” Common reasons to slack when it comes to email marketing: You don’t think you have enough data for the people on your list to send them relevant email You don’t have the right content to send to your list … » Read more …
Is Your Website Focused On Its Goal?
When you first designed the web site for your company or organization, what was the particular goal that you wanted your web site to help you achieve? The answer to this question will tell you exactly what you need to focus on to improve your site’s value to you. Let’s think about that question a bit. If you haven’t thought about this yet, and you do have a web site … » Read more …